Features of business environmenttotality of external forces: business environment is the sum total of all things external to business firms and, as such, is aggregative in nature specific and general forces: business environment includes both specific and general forces. 2) briefly describe the internal environment, customer environment, and external environment of napster 3) how can napster use a swot analysis to develop a competitive advantage 4) as the director of marketing for napster, how would you refine the marketing plan to expand the customer base for the company in 2009. Environmental analysis: an environmental analysis is the fourth dimension of the external analysis the interest is in environmental trends and events that have the potential to affect strategy the interest is in environmental trends and events that have the potential to affect strategy. Changing external environment markets are changing all the time it does depend on the type of product the business produces, however a business needs to react or lose customers.
An organization's external environment consists of outside factors that influence its operations these include competition, economic landscape, consumer tastes and trends, regulatory environment. An organization's internal context is the internal environment within which the organization seeks to achieve its goals and objectives, such as, organization's culture, organizational. Marketing environment is the combination of external and internal factors and forces which affect the company's ability to establish a relationship and serve its customers the marketing environment of a business consists of an internal and an external environment.
The overall marketing environment is the snowballing form of the aspects that encapsulate inside themselves the capability of a firm to bond with the customers and in addition, the strength of the product as a driver of development to the firm. What is the internal environment all factors that make up the organization, such as the owners, managers, employees, and board of directors what are the dimensions of the general environment. Knowing how internal and external environmental factors affect your company can help your business thrive external: the economy in a bad economy, even a well-run business may not be able to survive if customers lose their jobs or take jobs that can barely support them, they'll spend less on sports, recreation, gifts, luxury goods and new cars. These environmental factors can be categorized into external and internal environment of the businesses the internal environment of the company includes the factors which are within the company and under the control of company like product organizational culture, leadership, and manufacturing(quality.
External environment includes all those factors which influence business and exist outside the business business has no control over these factors the information about these factors is important for the study of the external environment. Briefly describe the primary and support activities in a firm's value chain a firm's value chain consists of a firm's value-creating activities primary activities are sequential activities that pertain to the physical creation of the product or service, its sale and transfer to the buyer, and its service after sale including inbound. This article provides complete information about the elements/components of business environment the business environmental factors may be classified into different types there are broadly two types of environment that affects the organisation, internal environment and external environment.
Broad environment to some degree, the emphasis in this book generally will be on analyzing and responding to this segment of the environment the most im-portant elements in the broad environment, as it relates to a business organization and its task environment, are global socio-cultural, economic, technological, and political/legal forces. External environment refers to the major factors and forces outside the organization that have the potential to significantly affect the performance of an organization external environment is divided into two parts ie mega environment or general environment and specific or task environment. External and internal factors on product and business processes innovation for the analysis of important relations and conclusions, beside theoretical literature, we use the.
Components of marketing environment• internal environment : forces and actions inside the firm that affect the marketing operation composed of internal stake holders and the other functional areas within the business organization. The company should tackle the business environment well since internal environment will reveal its strengths and weaknesses, while the external environment will reflect the opportunities available to the organization and the threats it faces through this the company will be able to implement business policies that will ensure success.
The technological dimension of the external environment impacts the scientific processes used in changing inputs (resources, labor, money) to outputs (goods and services) the success of many organizations depends on how well they identify and respond to external technological changes. External customers use a company's products or services but are not part of the company an external customer is an individual who enters the store and buys merchandise internal customers are members of an organization who depend on the assistance of one another to accomplish their job. External environment consists both micro environment and macro environment these external factors are not controlled by a firm, but they greatly influence the decision of marketers when developing the marketing strategy. Understanding the external marketing environment is critical to gaining a whole perspective on a company's opportunities and threats customers, competitors, labor environment, owners and suppliers are all crucial components to assess.