Swot analysis lego group 2 introduction lego group was founded in 1932 and is privately owned it's based in billud, denmark its vision is to inspire children to explore and challenge their own creative potential. Lego toys as a brand is evaluated in terms of its swot analysis, competition, segment, target group, positioning its tagline/slogan and unique selling proposition are also covered. Competitive analysis lego safety of product mattel mega brands na n with lesser time to spend on toys and other leisure activitiesa n causing them to think twice when purchasing certain brandelectronic devices. This content was stolen from brainmasscom - view the original, and get the already-completed solution here i would like you to analyze the case study lego as swot analysis, including grounds of them. Here is the swot analysis of lego which is a family owned business and the toys are a group of interlocking bricks made of plastic today lego sells toys for kids from the age of 4 years and upwards.
Lego group is well known for the manufacturing of toys for the children this is the leading company for the making of toys of the children in anything, which can be possible. 1 introduction in 2014, lego® announced record results in the ﬁnancial year 2013, revenues had increased by 10% to 254 billion danish krona. Swot analysis strenghts - iconic brand, product portfolio, experience weaknesses - size, easy to copy , only variations on one theme opportunities - nem (asia), complex logistics, complementors threats - trends, competition, lack of legal protection. Swot analysis a key tool in considering the overall strategic fit is that of a swot analysis, a swot analysis considers both a company's internal elements (strengths and weaknesses) and attempts to considers how these factors fit against the external elements of opportunities and threats (lynch 2008.
The swot / tows analysis for lego company gives insights about the internal and external factors, namely, strength, weakness, opportunity and threat of lego company. The article is based on lego swot analysis, which can be found in the library, in cayenneapps swot application it was 2003 and the lego group, one of the most famous toy producers in the world, was on the brink of a gigantic crisis the company was producing more and more, but the losses were also. Lego swot analysis essay sample undertake a competitor analysis for lego's strongest competitor mattel mattel inc is the world's largest toy company based on revenue the products it produces include barbie dolls, hot wheels and matchbox cars, masters of the universe, scrabble, uno, american girl dolls, board games, and, in the early 1980s.
About wikiwealthcom wikiwealthcom is a collaborative research and analysis website that combines the sum of the world's knowledge to produce the highest quality research reports for over 6,000 stocks, etfs, mutual funds, currencies, and commodities. Swot analysis swot analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. Outline 1 lego group 2 background 3 what was the new plan 4 main problem 5 five force analysis 6 swot analysis 7 alternatives 8 conclusions lego group lego group is a denmark toy company founded in 1932 by ole kirk christiansen.
In general the analysis portrayed a bright future for lego, due to a strong brand, an optimized operating model and plenty of opportunity for growth the financial analysis showed lego has had strong sales growth, decreasing costs and thereby increasing. Lego swot analysis strengths branding - according to brand finance, a company that compiles specific attributes of the world's most popular brands and ranks them accordingly, 2015 marked the year that lego surpassed ferrari as the world's most powerful brand. Swot analysis is a vital strategic planning tool that can be used by lego managers to do a situational analysis of the company it is a useful technique to evalauate the present strengths (s), weakness (w), opportunities (o) & threats (t) lego is facing in its current business environment. Lego group are finding other competitors lining up with other business, for example, kre-o product line featuring the popular transformers characters, thus giving them a more robust opportunity of the toy market.
The research examines and analysis of the business environment and internal factors in which the company operates by pestel, swot, and 5 forces analysis by these tools, we identify trends and future development of this industry combines with current strategic position and tactic of the firm to link to options. Swot analysis lego group strenght: 1 lego group in terms of sales is the world's sixth-largest toy manufacturer 2 the lego group company today provides toys, experiences and teaching materials for children in more than 130 countries 3. In this assignment the lego group are examined by using a pestel analysis (turner, s, 2002,), porter's five forces framework and tows matrix, based on the information from the case study the lego group: working with strategy by anders bille jensen, university of southern denmark, and sources from internet.
Swot analysis of lego group prepare a case study analysis of case 12: lego group: an outsourcing journey found in the cases section of your digital book closely adhere to the case study analysis template by clicking on the hyperlink.