In the swot analysis of samsung, the strongest is its product portfolio which includes mobile phone, tablets, tv/audio/video, camera, camcorder, appliances samsung took advantage of the growing economy of asian market by setting up manufacturing plant in india there by reducing logistics and supply chain costs. Lg pestel analysis lg electronics is a south korean multinational company with its headquarters in seoul and a part of the lg group it is a leading global brand in consumer electronics, home appliances and mobile communications. Samsung pestel analysis samsung is one of the most well known electronics brand of the world the market leader has continued to retain its market share for 10th consecutive year apart from several other market leading products, the brand is known for its suhd televisions. History s - strengths w - weaknesses o - opportunities t - threats 1 adaptable hardware 2 excellence in engineering 3 best innovation and design 4.
Swot and pest analysis of samsung samsung is an international electronic company with its headquarters in south korea the current ceo of samsung is kwon oh hyun. Case-study samsung case study: swot and pestle analysis samsung has grown as the world's largest electronic manufacturer corporation this south korean multinational company specializes in digital appliances, media, semi-conductors, computer memory and system integration. Pestel analysis of samsung electronics samsung is an international and highly presumed electronic company founded 1969 and its headquarters are found in south korea its main competitors are apple, lg, sony and htc and many other electronic companies. This is the detailed pestle/pestle analysis of samsung which explains the external factors impacting the electronic company and industry political, economical, social, technological, environmental and legal.
Samsung electronics co limited (otc: ssnlf) is actually the consumer electronics subsidiary of the samsung group, a conglomerate based in suwon, south koreaoutside of korea, samsung is best known as the world's largest manufacturer of mobile phones and smartphones, including the highly popular and successful galaxy. Pestle analysis of samsung introduction samsung is a global conglomerate that operates in the white goods market or the market for consumer appliances and gadgets. Pestle analysis compiling and using a pestle analysis 11 a pestle analysis is a tool that acts as a prompt to the staff and governors involved in the analysis of the developments in the school's environment that could affect its risk profile. The steeple analysis of the business environment of samsung is part of the company's strategic analysis for the medium and long term the goal of this study is to assess the prospects of samsung samsung is a global company in the consumer appliances and gadgets market.
Pestel is a strategic analytical tool used to assess the impact of external factors on businesses samsung pestel analysis involves critical analysis of political, economic, social, technological, environmental and legal factors affecting the multinational electronics company a set of political. Pest analysis on samsung by y reddy shanthi what is pest analysis • a pestel analysis is a framework or tool used by marketers to analyze and monitor the. Samsung swot/pest analysis pest analysis history samsung was founded in 1938 by lee byung-chul and began as a trading company competitors. As i will be joining samsung group's global strategy team in the fall, i have chosen its flagship subsidiary samsung electronics, as the company for my analysis.
Samsung has been the technology driven company and focusing on the latest trends of technology should have been the fundamental maxim the company like samsung should follow legal factors for the global company like samsung which has many rivals like apple. Swot and pest analysis of samsung kenyayote, samsung is an international electronic company with its headquarters in south korea the current ceo of samsung is kwon oh hyun by 2012 samsung group had 221,726 employees. Swot & pestle analysis report this report is shared in order to give you an idea of what the complete swot & pestle analysis report will cover after purchase we invest deep in order to bring you insightful research which can add tangible value to your business or academic goals.
According to muralidaran (2007), pest analysis is a business analysis tool that is commonly used to assess the four external factors (political, economic, social, and technological) in relation to the business situation. Samsung had a global tv market share of 276% in 2015 the global market share for uhd tv market share amounted to 341% for the same year  moreover, in 2015 samsung electronics had mobile phone market share of 211%, smartphone market share of 222% and tablet market share of 150.
Pestel edit 0 0 44 pestel analysis political/legal environment over the past several years, there has seen a plethora of patent lawsuits within the smartphone industry. Swot analysis is paramount used by samsung's managers as a technique of clearness the thought procedures that goes into a business judgment the perfect swot analysis can, and should make the managers consider more intensely and scientifically into the business valuation process. Samsung electronics co, ltd (further samsung), a part of the samsung group, is the world's second largest technology company by revenue the company produces consumer electronics, telecommunications equipment, semiconductors and home appliances.